# Heatseeker

> Heatseeker is the Customer Understanding OS. One platform, two engines: always-on synthetic personas plus live in-market experiments, both calibrated to real behavior. Predict in minutes, prove in days. Serving enterprise marketing teams across the US & Australia.

## Pages

- [Platform](https://www.heatseeker.ai/platform): The two engines (synthetic + in-market), how it works, the Customer Context Layer, and how answers trace back to real buyers.
- [Customers](https://www.heatseeker.ai/customers): Named results from brands including DoorDash, L'Oréal, KPMG, Hearst, Cisco and Tyro.
- [Pricing](https://www.heatseeker.ai/pricing): Project and annual platform plans (Project, Growth, Pro, Scale), priced to the decision.
- [Security](https://www.heatseeker.ai/security): SOC 2 Type II, AES-256 encryption, data residency, and stealth-mode testing.
- [Insights](https://www.heatseeker.ai/blog): Articles and the Finding the Heat podcast on behavioral ground truth.
- [Book a demo](https://www.heatseeker.ai/demo): A 15-minute working session on one real decision.

## Guides

- [AI market research: how do you know it's right?](https://www.heatseeker.ai/guides/ai-market-research): What separates real AI market research from a confident guess, a reality check against live experiments, forward-looking signal, and a private model. The category explainer.
- [Willingness to pay: how to actually measure it](https://www.heatseeker.ai/guides/willingness-to-pay): Why willingness to pay defies surveys, and how to find the real number by watching what buyers do.

## Articles

- [Marketing budgets are down 30%. The winners won't have the best AI stack.](https://www.heatseeker.ai/blog/marketing-budgets-ai-stack)
- [Your biggest risk isn't the market. It's your customer research model.](https://www.heatseeker.ai/blog/customer-research-model)
- [How real and synthetic data work together to outlearn your market.](https://www.heatseeker.ai/blog/real-and-synthetic-data)
- [Concept testing: what it's actually for.](https://www.heatseeker.ai/blog/concept-testing)
- [Finding the Heat, Ep. 1: the CMO of L'Oréal SAPMENA on bridging the art and science of marketing.](https://www.heatseeker.ai/blog/finding-the-heat-ep-1)

## Legal

- [Privacy Policy](https://www.heatseeker.ai/legal/privacy-policy)
- [Terms of Service](https://www.heatseeker.ai/legal/terms-of-service)
- [Data Processing Addendum](https://www.heatseeker.ai/legal/dpa)