Ridge & ValleySponsored
More sustainable gear
AI-powered customer intelligence platform
Find what makes your customers choose you.
Understand what matters to your customers and put that insight to work. Heatseeker brings your research and real market learning into AI personas built around your audience, helping your teams uncover opportunities and make better decisions across positioning, products and campaigns.
“Heatseeker gives me confidence, clarity, and conviction. It lets us explore ideas before our customers even see them.”
Steve Brennen
CMO, Wamo Bank
Customer understanding
Customer understanding your whole team can use.
A useful insight should change what happens next. Give your teams a shared understanding of the customers behind their decisions.
Find the opportunity you’re missing.
Explore unmet needs, overlooked audiences and the assumptions behind your growth strategy.
Give your next decision a customer reason.
Use what you learn to sharpen a proposition, develop a product concept or change the direction of a campaign.
Start the next question further ahead.
Bring existing research and new learning into customer intelligence your teams can keep using.
Customer Understanding OS
Your customers, better understood. Your next question, better informed.
AI personas built around your audience
Bring your research, customer feedback and previous learning into AI personas your team can ask questions. Explore needs, motivations and possible directions with customer context at hand.
Ask your persona
“What might we be missing about why this audience chooses us?”
Behavioral evidence that strengthens the understanding
Live experiments investigate important customer questions through observed market responses. The findings help calibrate your personas and inform how you use their insights.
Live market evidence
What matters more to outdoor adventurers: reliability or sustainability?
The customer question comes first. To investigate it, two possible answers were published as Instagram ads to the target audience, and the audience's response was observed.
The reliability ad drew more clicks. That is evidence about which benefit earned attention in this test. It informs which direction to develop and what to explore next with the audience's persona; it does not by itself establish why people responded or what they will buy.
Instagram ads · US outdoor adventurers
Ridge & ValleySponsored
More reliable gear
Use calibrated personas to put customer understanding to work. Add fresh market evidence where there is more to learn.
Explore the platform →Customers
Customer insight that changes the decision.
Customer understanding across the business
“Every brand wants to be customer-centric. This is a world-first that confidently brings that ambition to life.”
Georgia Hack
Chief Digital & Marketing Officer, L'Oréal
An applied campaign decision
“We had eight different creatives. We only ended up running two in paid social, and they were the highest-performing traffic campaigns we'd ever done. We eliminated the duds via Heatseeker in a few days, which would have taken a month.”
Madison Westall
Head of ANZ Brand, DoorDash
From Kate O'Keeffe's article in Forbes Technology Council
How well does your AI understand your customers?
A convincing explanation of what customers want can become the foundation of a strategy. It deserves evidence. Our comparison of leading AI models with observed market responses shows why businesses need to examine the customer assumptions behind their decisions.
Heatseeker brings customer-specific personas and behavioral evidence together so teams can develop customer understanding they can put to work.
A selected, retrospective study of 11 live-market experiments. It evaluates general models under the study's conditions, not Heatseeker persona accuracy.
Evidence and trust
Know what your customer intelligence is built on.
Understand the research and market evidence behind your personas, the audiences they represent and how their performance is evaluated. Give your team a clear basis for deciding where to apply the insight and where new learning would help.
Next step30 minutes · one live decision
Bring the customer question behind your next decision.
A growth opportunity. A new proposition. A product idea. See how Heatseeker helps your team understand what matters to the customers you want to reach.
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