Ridge & ValleySponsored
More sustainable gear
AI-powered customer intelligence platform
Find what makes your customers choose you.
Find the needs your competitors have missed. Ask AI personas built on your own customers, not the internet. Then put the best ideas in front of real people and see what they actually do. Everything you learn becomes customer intelligence your whole team can use.
“Heatseeker gives me confidence, clarity, and conviction. It lets us explore ideas before our customers even see them.”
Steve Brennen
CMO, Wamo Bank
Two engines. One loop.
Ask your customers anything. Then watch what they actually do.
AI personas give you answers on demand. Live experiments show you which ones hold up with real people. Each one feeds the other.
AI customer personas
Your customer, on call.
Load in your research, customer feedback and campaign results, and get AI personas built on your audience. Ask why they buy, what would make them switch and what you're missing, without commissioning a new study every time someone has a question.
Ask your persona
“What might we be missing about why this audience chooses us?”
Live market experiments
What matters more to your customers: reliability or sustainability?
Heatseeker publishes possible answers as sponsored ads to your target audience on Instagram, measuring buyer intent through real behavior instead of survey answers.
Every live experiment trains your AI personas.
Published on Instagram · US outdoor adventurers
Ridge & ValleySponsored
More reliable gear
What the market tells you goes straight back into your personas. Your next answer starts from real behavior, not a guess.
Explore the platform →Customers
The confidence to make the call.
Customer understanding across the business
“Every brand wants to be customer-centric. This is a world-first that confidently brings that ambition to life.”
Georgia Hack
Chief Digital & Marketing Officer, L'Oréal
Evidence that changes what goes into market
“We had eight different creatives. We only ended up running two in paid social, and they were the highest-performing traffic campaigns we'd ever done. We eliminated the duds via Heatseeker in a few days, which would have taken a month.”
Madison Westall
Head of ANZ Brand, DoorDash
Research published in Forbes Technology Council
We asked ChatGPT, Claude and Gemini to pick the winning ad. They mostly couldn't.
We gave three leading AI models the audience and the options from 11 real ad experiments, and hid the results. The best of them picked the winner 4 times out of 11.
- ChatGPT
- 4
- of 11 winners picked
- Claude
- 3
- of 11
- Gemini
- 1
- of 11
AI can't guess your customer. It has to learn from them. That's why Heatseeker tests in market.
Kate O'Keeffe · Forbes Technology Council · October 8, 2026. A selected, retrospective study of 11 live ad experiments. The counts measure winner identification in those tests, not purchase prediction or Heatseeker persona accuracy.
Calibrated to behavior
Up to
95%
correlation between Heatseeker AI personas and how real people actually respond
Never trust a synthetic. Check it.
Every live experiment runs a synthetic prediction alongside it, so you see how closely your personas match real people, on your own decisions. You wouldn't take your auditor's word for it. Don't take your AI's either.
Next step30 minutes · one live decision
Bring the decision you need to make.
A new proposition. A growth bet. A campaign the room needs to back. Bring it to a 30-minute demo and see how Heatseeker would answer it.
Book a demo →SOC 2 Type II · GDPR · AES-256L’Oréal · DoorDash · Hearst · KPMG