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behavior-based decision making

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Your Biggest Risk Isn't the Market. It's Your Customer Research Model.

Why strategies built on survey-based customer research models are doomed to fail.

November 21, 2025

What L'Oréal's Tech Bets Reveal About Go-to-Market Strategy

The next era of growth will belong to beauty brands that operationalize listening to what buyers really want.

November 20, 2025

Synthetic Personas Are Becoming the New Insight Engine

Behavior-Trained synthetic personas s are the only way to get verifiable buyer behavior

November 18, 2025

Why CMOs Are Trading Surveys for Synthetic Personas Trained on Behavioral Signals

At SXSW, the Heatseeker & KPMG demonstrated how behaviorally trained synthetic personas can replace survey bias with real-time customer truth.

October 22, 2025

How real and synthetic data work together to help you outlearn your market

There’s a common trap in synthetic market research right now: fast tools, flimsy answers.

September 4, 2025

Your Biggest Risk Isn't the Market. It's Your Customer Research Model.

Why strategies built on survey-based customer research models are doomed to fail.

November 21, 2025

What L'Oréal's Tech Bets Reveal About Go-to-Market Strategy

The next era of growth will belong to beauty brands that operationalize listening to what buyers really want.

November 20, 2025

Synthetic Personas Are Becoming the New Insight Engine

Behavior-Trained synthetic personas s are the only way to get verifiable buyer behavior

November 18, 2025

Margaret Coblentz on What’s Redefining How Beauty & Fashion Brands Grow

The Frances Austen founder turned investor shares what beauty and fashion CMOs can learn from real-time behavioral proof

November 12, 2025

Why CMOs Are Trading Surveys for Synthetic Personas Trained on Behavioral Signals

At SXSW, the Heatseeker & KPMG demonstrated how behaviorally trained synthetic personas can replace survey bias with real-time customer truth.

October 22, 2025

Halloween 2025: The DTC Guide to Bigger Baskets and Last-Minute Shoppers

Stop guessing. Discover which urgency tactics actually convert parents, office workers, and Gen Z.

October 9, 2025

How real and synthetic data work together to help you outlearn your market

There’s a common trap in synthetic market research right now: fast tools, flimsy answers.

September 4, 2025

How fast, real behavior is replacing slow, expensive research

When Steven joined our team last week, he brought deep experience with high-budget research and immediately put Heatseeker to the test.

August 28, 2025

Your marketing data has something to say. Are you listening?

At Heatseeker, we just launched a new feature called Chat with Your Results. And it's already changing the way teams make decisions.

August 14, 2025

David Ogilvy didn’t trust what people said—and he was right

Without David Ogilvy, the world might not be drinking Guinness, moisturizing with Dove, or swiping an American Express.

5 questions every CMO should ask to know if their team is guessing or growing

If you lead marketing at a fast-moving company, you’ve probably felt the tension: is the team building strategy or just winging it?

How Dubai Chocolate sold 1.2 million bars by listening to real behavior

Dubai Chocolate didn’t just go viral by accident.

Testing in the Age of AI: How Heatseeker Testing Becomes Critical as GenAI Creates Content Overload

We’ve long faced a fundamental challenge: creating enough high-quality content to engage audiences across an ever-expanding array of channels. But in 2025, we face a new and unexpected paradox.

Analysis of Reach.ly's Market Research Practices and Business Failure

Reach.ly, an e-commerce analytics startup founded in 2011, serves as a cautionary tale of how even well-intentioned market research can fail to prevent business collapse when executed inadequately.

Validating Product-Market Fit in the Real World

Most companies rely on conducting focus groups or marketing surveys. There’s another method companies should try: “heat-testing”.

Behind the business deals bringing new fans to Formula 1

Partnerships between high-speed motorsport and high-end fashion are bringing glamour – and a new wave of style-savvy fans – to the grand prix.

Behold! Women Leading Tech Finalists Revealed!

The finalists for the Women Leading Tech Awards, presented by Atlassian, have been revealed!

What is a SOC 2 and what it means for you?

Heatseeker Achieves SOC 2 Type 1 Compliance: What It Means for You.

The Best Heat Testing Tools in Marketing for 2025

The rise of digital experimentation tools has revolutionized marketing, but the vast number of tools available has led to confusion about their specific roles

February 25, 2025

Heat Testing in Marketing: A Data-Driven Approach to Validating Product-Market Fit

Consumer attention is fragmented and market dynamics shift rapidly, heat testing offers a solution.

February 18, 2025

Why Cost Per Click (CPC) Isn’t Always the Best Metric—And Why Demographics Matter

CPC provides a useful snapshot of campaign costs, it doesn’t tell the whole story

February 11, 2025

Spotting True Winning Ad Variants at Enterprise Scale

Simply spending more on ads doesn’t guarantee success.

February 4, 2025

Unlocking the Secrets of Viral Success: How MrBeast Dominates with Thumbnail and Data-Driven Image Testing

Captivating millions is about meticulously testing images and visuals to maximize engagement

January 28, 2025

Speak Their Language: How Multivariate Testing in Multilingual Market Unlocks Global Reach

How Multivariate Testing in Multilingual Market Unlocks Global Reach

January 20, 2025

Top 13 Prioritization Frameworks For Product Validation

Every product manager wants to build winning products but bridging the gap between team ideas and market needs is tough. Prioritization frameworks can help.

August 12, 2024

Health insurer validates tech concepts in under 2 weeks

Private health insurer used Heatseeker's Value Proposition Test on Meta to validate new product in 2 weeks, doubling interactions and pinpointing key segments.

Introducing Heatseeker + Meta

Heatseeker now offers market experiments on Meta, boosting your testing capabilities. Extend your reach from 900 million professionals to 3 billion consumers.

Relentless Newsletter

The better the prototype, the worse the feedback?

Our co-founder spills secrets on the Startup Equity Matters podcast. Learn how big companies test ideas and why sketches trump prototypes. Listen now!

Relentless Newsletter

Do your users have "action block"?

Identify and overcome Action Blocks. This Relentless issue offers tips to boost engagement and drive actions. Ideal for UX designers and product managers.

Fireside Chat with Heatseeker’s New CPO, Rutger Coolen!

Former Atlassian Head of Product Rutger Coolen joins Heatseeker as Chief Product Officer, bringing expertise to lead product innovation and drive growth.

Top AI Tools for Every Phase of the Product Lifecycle

Using the agile methodology to develop your product? These are some of the most popular AI tools that teams are using for each stage of the product lifecycle.

Relentless Newsletter

Top AI Tools for Product Development & Market Mind Hacks

Discover AI tools transforming product development. Learn how they boost efficiency, foster innovation, and enhance market readiness in this guide.

How To Find Jobs To Be Done with Market Tests

Learn to identify customer needs for your Jobs To Be Done exercises with live market tests. Gain insights to refine your product and meet market demands.

Relentless Newsletter

Using market tests to find Jobs To Be Done

Use market tests to identify Jobs to Be Done. Uncover needs, validate ideas, and drive product success. Ideal for marketers and product managers.

How AI is changing the competitor analysis game

Spend more time creating and less time gathering competitive intelligence. Leverage smart tools to streamline research and focus on innovation and growth.

Relentless Newsletter

Leads, leads everywhere but no clue what to do

Overwhelmed by leads but unsure what to do? This post unlocks strategies to nurture hot prospects from your data, even before your product launches.

Relentless Newsletter

How to keep the peace through product pivots

Product pivots causing team friction? This week’s Relentless shows how storytelling builds trust during change. Data + narrative = a winning strategy.

Wellness patches company finds “sticky” messaging with AI personas

Wellness patch brand struggled with messaging—Heatseeker's AI saved the day! See how AI personas helped them craft winning copy and boost sales.

Relentless Newsletter

They had 2 weeks to pivot before Apple ate their lunch.

Feeling like Odeo before Twitter? Heatseeker helps test big ideas early. Unleash your team's creativity—read Relentless!

What is the difference between a Features Test and a Benefits Test?

Features vs. Benefits Tests: Build what users want, not what you think. Heatseeker's tests reveal hidden customer desires & guide your product roadmap.

Boost Product Sales with Clearer Messaging (Language Fit)

Speak your customer's language! Learn "language-market fit" and how it goes beyond positioning. Discover how Heatseeker helped founders find the perfect words.

Which growth experiment should you run first?

Struggling with your first growth experiment? Start with Benefits, then Value Proposition, and Features tests. Learn the order & unlock customer desires!

Finding the right messaging and generating 17 leads for planning

Arc of Life, an end-of-life startup, found its message with Heatseeker. In just a week, they tested their value proposition and connected with customers.

Relentless Newsletter

The market testing order of operations

Master the Market Testing Order to streamline development. This Relentless issue guides you in testing demand and validating ideas, for product managers.

In the News: Heatseeker AI Drives Growth by Uncovering Customer Cravings

Parenting startup rockets growth with Heatseeker AI! 42% more conversions, 44% lower ad costs. Discover how Heatseeker's AI finds your ideal customers.

What are market tests and how to use them for better GTM?

Ditch data mining, embrace decision intelligence! Target your ideal customers & unlock growth with Heatseeker's market experiments. Learn more!

HEATSEEKER IS LIVE! Turn data into business growth with us!

Founders, mine customer insights with ease! Heatseeker's self-serve platform empowers you to test & learn EVERYTHING about your product. Get started today!

Birchal discovers winning product offering before going to market

Birchal: How Heatseeker Identified and validated the most promising new offer for the platform before going to market

Parenting startup boosts conversions by 42%

Parenting startup Cooper found a niche segment in a hyper-competitive market using live market tests.

February 7, 2024

Here's what to do with all the leads your experiment generates

Heatseeker bonus: real ad leads! Thena's startup got 17 from one experiment. Learn how to turn Heatseeker leads into sales & nurture them like any other.

Relentless Newsletter

The same confidence that helped launch my company nearly killed it.

Fearless founders: Humility is your secret weapon! Learn why & how to build products people love with Heatseeker's new newsletter, Relentless. Sign up now!

How Heatseeking our startup led to $650K in early-stage funding

Born from frustration! Heatseeker founders ditch traditional research for an AI-powered market testing platform. Learn how it works & gather real customer data.

In the News: Can ten out of ten startups succeed?

Aussie startups, rejoice! Heatseeker's AI platform helps you test & refine strategies LIVE in market. Save resources, gain real data & make smarter decisions.

Want more female-led unicorns? Market data democratization can help

One challenge facing female founders is access to funding and overcoming unconscious bias among investors. Data democratization helps even the playing field.

What is synthetic data and how can it boost user testing?

Synthetic data offers a way to test your products on computer generated “personalities” to see how user-friendly your products really are.

How Market Experiment Works?

Here we are trying to figure out what new potential value we could bring to our potential customers with Heatseeker AI

How Market Insight Works?

What if we could predict what your customers wanted before going to the market? Find out more with Heatseeker

In the News: Funding Round to $1.3 Million

Female-Led Heatseeker AI Increases Funding Round to $1.3 Million, Eyeing Market Expansion | Read more on Business Insider

In 2024, everyone will be a growth hacker

Introducing Heatseeker, Growth Hacking-as-a-Service for turning creative insights into market-tested business strategies

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Our Guides

Whether you're scaling globally or optimizing enterprise growth, explore our guides for gaining high-quality insights through market experimentation.

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🌍 Localized Marketing That Converts—Test, Optimize, Scale

Run localized market experiments with Heatseeker to test messaging, benefits, and cultural fit—ensuring campaigns resonate across regions. 🚀

🔬 Test 7 Market Insights in Minutes with Heatseeker!

Heatseeker now enables 7 types of market experiments—run in minutes, complete in days, and gain real insights to refine your strategy! 🚀

Company Value Propositions

Discover the key to successful marketing: craft a compelling value proposition that sets you apart and resonates with your target audience.

B2C Testing

Discover the importance of B2C testing for validating ideas, gathering data, and making informed decisions to drive growth and customer satisfaction.

SaaS Customer Segmentation

Segment your SaaS customers to deliver personalized experiences, boost engagement, and drive growth. Find strategies and AI tools for effective segmentation.

Company Validation

Company validation ensures your ideas align with market demand. Learn to validate, avoid costly mistakes, and maximize success through customer feedback.

B2C Conversion Rate Optimization

Boost B2C conversion rates with data-driven strategies, A/B testing, and AI-powered personalization. Uncover insights to enhance UX and drive sales.

B2C Customer Segmentation

Unlock the power of B2C customer segmentation to engage diverse audiences, personalize experiences, and drive growth.

Startup Testing

Startup testing is crucial for validating ideas, gathering data, and making informed decisions to drive growth and mitigate risks.

SaaS Validation

Validate your SaaS idea before investing resources. Gather feedback, analyze market trends, and test hypotheses to ensure product-market fit and success.

B2C Market Research

Gain valuable consumer insights, identify market trends, and drive business success with effective B2C market research strategies and AI-powered tools.

Startup Conversion Rate Optimization

Boost startup growth with conversion rate optimization. Analyze user behavior, A/B test, and personalize experiences to turn more visitors into customers.

SaaS Market Research

Discover how SaaS market research can help your business gain valuable customer insights, identify opportunities, and drive growth in a competitive landscape.

B2B Testing

Discover effective B2B testing methods to validate ideas, optimize strategies, and drive growth. Learn how to make data-driven decisions and mitigate risks.

Business Testing

Discover the power of business testing to validate ideas, gather data, and make informed decisions for growth and success.

Business Validation

Validate your business idea before investing resources. Conduct market research, create an MVP, and ask for the sale to ensure success.

Company Customer Profiles

Craft detailed customer profiles to understand your target audience and tailor your marketing, sales, and service strategies to their needs and preferences.

Company Testing

Discover the importance of company testing for validating ideas, gathering data, and making informed decisions to drive growth and success.

SaaS Customer Profiles

Unlock SaaS success with detailed customer profiles. Understand demographics, behaviors, and needs to personalize experiences and drive growth.

Agency Customer Profiles

Unlock valuable customer insights to improve marketing, sales, and service with comprehensive agency customer profiles based on real data.

Business Value Propositions

Craft a value proposition that resonates with your target audience and sets you apart from competitors. Discover key benefits that matter to your customers.

Startup Customer Profiles

Discover how to create detailed customer profiles to better understand and serve your startup's target audience.

Agency Conversion Rate Optimization

Boost your agency's growth with proven conversion rate optimization strategies, data-driven insights, and AI-powered tools.

B2C Value Propositions

Craft a compelling B2C value proposition that resonates with your target audience and sets your brand apart from competitors.

B2B Conversion Rate Optimization

Boost B2B conversions with CRO strategies: personalization, A/B testing, and AI tools. Optimize your funnel to increase leads and revenue.

Startup Market Research

Discover how startup market research helps understand your audience, identify opportunities, and make data-driven decisions to drive growth.

Agency Customer Segmentation

Unlock precision marketing with AI tools for customer segmentation. Use advanced algorithms to analyze data and create detailed profiles.

B2B Value Propositions

Learn to craft a compelling B2B value proposition that resonates with target customers and sets you apart. Discover key strategies to communicate your value.

Business Customer Segmentation

Unlock the power of customer segmentation to create targeted campaigns that drive business growth and foster customer loyalty.

Agency Testing

Discover how testing helps agencies make data-driven decisions, optimize strategies, and drive growth. Learn about various testing methods and their benefits.

Startup Value Propositions

Craft a compelling value proposition to attract customers and stand out from competitors in today's startup landscape.

B2C Validation

Validate your B2C ideas and strategies with market research, customer feedback, and AI tools to ensure success and avoid costly failures.

Company Conversion Rate Optimization

Boost conversion rates with proven optimization strategies. Learn how to turn more website visitors into customers without increasing ad spend.

Company Market Research

Uncover valuable market insights to drive business growth with company market research. Learn key steps and AI tools to gain a competitive edge.

Agency Market Research

Gain insights into your target market, identify needs, and stay competitive with agency market research. Collect, analyze, and interpret data to drive growth.

Startup Customer Segmentation

Discover how startup customer segmentation can help you better understand your audience, tailor marketing strategies, and drive growth.

Business Conversion Rate Optimization

Boost conversion rates with CRO strategies. Analyze user behavior, A/B test, personalize, and use AI tools to skyrocket conversions without extra ad spend.

Agency Value Propositions

Craft a value proposition that sets your agency apart and attracts ideal clients. Highlight key benefits, address pain points, and differentiate your services.

Company Customer Segmentation

Unlock customer segmentation to boost marketing ROI. Learn to divide your base into groups by attributes, needs, and behaviors for targeted campaigns.

B2B Customer Segmentation

Boost B2B marketing effectiveness with customer segmentation. Learn strategies to tailor campaigns for distinct customer groups and drive growth.

B2C Customer Profiles

Unlock personalization by creating detailed B2C profiles from demographic, behavior, and motivation. Tailor marketing, sales, and service to connect and grow.

Agency Validation

Validate your agency ideas before investing resources with market research, client feedback, and AI tools to ensure success.

Business Market Research

Gain valuable market insights, identify customer needs, and stay competitive with effective business market research techniques and AI tools.

SaaS Conversion Rate Optimization

Boost SaaS conversions with proven CRO strategies, including A/B testing, personalization, and AI tools. Unlock your site and convert visitors into customers.

SaaS Testing

Validate SaaS ideas, optimize strategies, and drive growth through comprehensive testing methods and data-driven insights.

B2B Customer Profiles

Unlock insights to drive growth with B2B customer profiles - a comprehensive guide to understanding your ideal business customers.

Startup Validation

Validate your startup idea through market research, MVPs, and customer feedback to ensure product-market fit and business success.

Business Customer Profiles

Optimize marketing and sales by creating detailed customer profiles based on demographics, and behaviors. Deliver personalized experiences to drive growth.

SaaS Value Propositions

Unlock a compelling SaaS value proposition to attract and retain customers. Craft a customer-centric statement that highlights key benefits and drives growth.

B2B Market Research

Gain valuable B2B market insights to drive growth. Uncover trends, identify opportunities, and develop targeted strategies to reach your ideal customers.

B2B Validation

Validate your B2B ideas with research, prototyping, and customer feedback to ensure market demand and success.