By
Neya Abdi
August 7, 2024
•
5
min read
It’s official: Heatseeker now offers market experiments on Meta.
This latest integration will fire up your product and marketing teams' ability to test and learn in the market. With experiments on Meta, we extend our reach from over 900 million professionals on LinkedIn to nearly 3 billion consumers.
Market tests have helped global companies achieve ROI increases of 20% or more, turning into a must-have strategy for product and marketing teams.
Netflix runs over 1,000 tests each year.
Amazon’s pumping out over 2,000 in the same period.
And then there’s Booking.com, which clocks in at a whopping 1,000 experiments at any given moment.
Of course, these companies have entire Data & Engineering teams as well as tools and processes they’ve perfected for running experiments. For years, if you wanted to run experiments, you had to be part of a large tech company or a solopreneur who once worked at one of these companies.
Today, you can run market experiments on Meta with Heatseeker, for free, and without hiring an entire data science team.
Heatseeker makes running experiments on Meta easy.
Large companies that are already doing this understand how to set up these experiments, so that the results are statistically significant. They know how long to run the experiment and how to target them.
They know how to set up these experiments in Meta’s platforms, monitor them, and then interpret the results later.
Heatseeker does this all for you.
All you have to do is decide on your creative elements (your copy and your photos), connect to Meta, and launch your experiment. Heatseeker tells you what the winning variant is and which experiment to run next.
How does Heatseeker work?
Using Heatseeker with Meta helps product teams solve many of their biggest challenges.
Biggest challenges that product teams face:
Heatseeker with Meta also helps product teams solve many of their biggest challenges.
By using Heatseeker to run their experiments, both marketing teams and product teams can:
The market is moving fast. Market tests can help your team keep up. You can get started with market tests by identifying where there’s uncertainty and where there’s the most opportunity for learning. Is it by tweaking your value proposition? Understanding the benefits that are most important to your target audience? Prioritizing your roadmap? Once you know what you want to learn, it’s as simple as creating an account on Heatseeker and launching your first experiment.