One platform. Two engines. Every customer decision.
Always-on synthetic personas and live in-market experiments, both grounded in your first-party data and calibrated against real behavior.
Predict in minutes. Prove in days.
Put your customer on demand
Live personas turn your own data into an AI customer you can talk to. Ask anything and the answer comes back in seconds. Synthetic panels put one question to hundreds of personas at once, and market simulations compare whole segments, with a quantified read in minutes at a fraction of the cost of fieldwork.
Built for a practice, not a project.
Shared workspaces, shared personas, one standard for how decisions get evidenced.
Know what your market will do
Live experiments put your variants in front of real buyers, branded or under a lookalike brand, and measure what they do, not what they say. Plan, design and launch them with Heatseeker AI. Proof from the market in days.
Every test you need, ready to run.
Experiment types for every marketing decision, from which segment to focus on to which creative to ship. Choose one, set the decision, and Heatseeker guides the design and runs it live.
- Discovery
Segment Test
Which segment should we focus on?
Find the segment most likely to buy, and build strategy and budget around it.
- Positioning
Value Proposition Test
Which value proposition wins in the market?
The promise buyers respond to, so positioning and product are built on it.
- Validation
Concept Test
Which idea deserves the budget?
Commit to the direction real buyers back, with evidence instead of a champion.
- Optimization
Messaging Test
Which words land, and in which market?
Where one message travels and where the words have to change, market by market.
- Discovery
Jobs-to-be-Done Test
What are they really hiring you to do?
Learn the job the market wants done, so product and positioning point at one need.
- Positioning
Benefit Test
Which outcome do they actually buy?
Lead every story about the product with the benefit customers value most.
- Validation
Product Demand Test
Which product do they want most?
See which product a segment wants most, before you launch, stock or build.
- Optimization
Full Creative Test
Which complete concept wins?
Settle the creative direction buyers respond to before anyone polishes it.
- Discovery
Pain-Point Test
Which problem will they pay to have fixed?
Position against the problem buyers feel most, the one that creates demand.
- Validation
Feature Test
Which capability tips the decision?
Order the roadmap by what the market pulls, not by request volume.
- Optimization
Image Creative Test
Which image stops the scroll?
The visual that earns attention on its own, so creative calls rest on evidence.
- Discovery
Buying Driver Test
What closes the sale?
Price, proof, speed or trust: learn which one carries the decision.
- Optimization
Video Creative Test
Which video holds attention?
Ship the cut buyers watch and act on.
Set the goal. Approve the variants. It runs.
Nothing goes live before it's ready. Heatseeker holds the experiment until every requirement is met, then takes it to market.
- Ask
You set the decision in plain language.
A proposed audience and experiment design.
- Build
The AI guides the test design from your site and data. You approve the variants.
A launch checklist, held until every requirement is met.
- Run
Live on Meta, LinkedIn and TikTok, branded or under a lookalike brand.
Real buyers, tens of thousands of them.
- Decide
Variants ranked, significance tested.
The decision, the evidence, and your next best experiment.
Every answer traces back to real buyers making real choices.
Heatseeker measures revealed preference, the choices people actually make, not survey-stated intent. Here's the method, the sampling, and how confidence is calculated.
Variants go live to real audiences on Meta, LinkedIn and TikTok. Heatseeker measures revealed preference: the choices people actually make, not survey-stated intent.
Each result is tested for statistical significance before it informs a persona. A typical experiment reaches tens of thousands of real buyers and gathers hundreds to thousands of engaged responses.
Persona answers are grounded in that behavioral data, each carrying a confidence score derived from sample size, effect size, and consistency across experiments.
- Sample size on every experiment
- Exact audience definition and targeting
- Statistical significance and confidence interval
- The experiments behind any answer, traceable by ID
One customer view. Yours, and compounding.
Everything Heatseeker learns about your brand is kept in the Customer Context Layer. The two engines feed it, and it makes both of them smarter.
- →Refreshed weekly or daily by plan
- →Never used to train third-party models
Conversations in seconds, simulations in minutes, grounded in your data.
Proof in days, on Meta, LinkedIn and TikTok.
Claude, ChatGPT and Copilot draft; Heatseeker validates.
A bank was certain its brand should be built on human-led customer support. Tested as a concept, it lost. In every market. To “set up an account in less than 10 minutes.”
The losing concept revealed the real driver: speed to value. Before the rebrand, not after.
Read what the losing concept revealed →Built for the people who own the number.
See the platform on your own decision.
Bring a live question. We'll show you both engines working on it.
Book a 30-minute demo →