Running experiments
Why a market test can be trusted, how an experiment is designed, what you approve before it goes to market, and how to read the result.
How a market test works
A market test shows real people in your segment real ads, decides at random who sees which one, and counts what they do. Why that answers questions a survey cannot, what the people who never click are telling you, and why a week is enough to get a read you can act on.
Oct 20, 2026
How an experiment gets designed and run
You come with a question about your market, or a hunch you want to prove. Here is how a Heatseeker experiment puts it to your audience and brings back an answer you can act on, what you decide along the way, and how to read the result.
Oct 20, 2026
How to read your results
Your experiment is done and the results page is open. What the winner card, the signal, % of Winner and the heatmap are telling you, how to turn the page into a decision, and how to take it further in chat, as a spreadsheet or as a deck.
Oct 19, 2026
Ad account integrations
Share your Meta, LinkedIn and TikTok pages and ad accounts with Heatseeker to run live experiments and read campaign performance.
Connect Meta to Heatseeker
Give Heatseeker access to your Meta pages and ad accounts so experiments run under your own brand. Share access for managed experiments, or connect your own account to self-serve the media.
Sep 16, 2026
Connect LinkedIn to Heatseeker
Give Heatseeker access to your LinkedIn pages and ad accounts so experiments run under your own brand. Share access for managed experiments, or connect your own account to self-serve the media.
Sep 16, 2026
Connect TikTok to Heatseeker
Give Heatseeker access to your TikTok account and ad account so experiments run under your own brand. Share access for managed experiments, or connect your own account to self-serve the media.
Oct 2, 2026
Enable Meta ad performance data for Heatseeker
Give Heatseeker view-only access to your Meta ad accounts so Heatseeker AI can read campaign performance, diagnose issues, and recommend what to do next.
Sep 9, 2026
Enable LinkedIn ad performance data for Heatseeker
Share your LinkedIn ad accounts with Heatseeker as a Viewer so Heatseeker AI can read campaign performance and recommend what to do next.
Sep 9, 2026
Heatseeker MCP
Connect Claude, ChatGPT, Copilot or any other MCP client to your Heatseeker workspace.