Connect TikTok to Heatseeker

Heatseeker runs live experiments as real ads on TikTok, posted from your brand's TikTok account. To do that, it needs access to that TikTok account and to your ad account. On every annual plan (Base, Pro, and Enterprise) you choose how the media runs:

• Managed experiments: Heatseeker's team runs the media. You share your TikTok account and ad account with Heatseeker, by QR code or from TikTok Business Center. Follow Share access with Heatseeker.
• Self-serve media: you run the media through your own TikTok ad account. You connect it from inside Heatseeker. Follow Connect your own account.

You can use both, and switch between them later.

Before you start

Pick a Workspace Admin for Heatseeker. This is someone from your company who can log in to your brand's TikTok account and already has admin access to your TikTok ad account. They will:

• Set up and manage the TikTok integration
• Decide which TikTok accounts and ad accounts are shared with Heatseeker
• Manage who is invited to your Heatseeker workspace

Have these ready:

• A TikTok account for your brand. Heatseeker posts ads from a real TikTok account, not a custom identity (a made-up name and picture), which TikTok is phasing out. If you do not have one yet, see How to create a TikTok account in TikTok's help center.
• Admin access to your ad account, if you share it. In Business Center, ad accounts are listed under Advertiser accounts, separate from TikTok accounts. Admin access to the Business Center that owns the ad account also works.

You do not need a payment method or Spark Ads authorization codes.

Share access with Heatseeker

For managed experiments, where Heatseeker runs the media. Share your TikTok account one of two ways, depending on whether you use a TikTok Business Center.

Option A: Scan Heatseeker's QR code

If you do not use a Business Center. You need the TikTok app, updated to the latest version and logged in to your account.

1. Email hello@heatseeker.ai to ask for Heatseeker's QR code.
2. In the TikTok app, go to your Profile and tap the three lines at the top right.
3. Tap Your QR code.
4. Tap the Scan icon at the top right, scan Heatseeker's QR code, and approve the request.

Option B: Share from your Business Center

If you use a Business Center. You need:

• Admin access to the Business Center.
• Your TikTok account linked to it for account management, not only for ad delivery. Heatseeker only needs permission to deliver ads, but your Business Center can share the account with partners only if it manages it. The account owner must also turn on TikTok account sharing.
• A Business Account. Business Centers registered in the US, EU or UK need a Verified Business Account.

1. In your Business Center, go to Partners, then Add partner.
2. Enter Heatseeker's Business Center ID 7674791945193308168 and click Next.
3. Choose assets and permissions, click Next, then Confirm.
4. Tell us at hello@heatseeker.ai and we will accept the invitation.
5. Go to Accounts, then TikTok accounts, and click View on your account.
6. Open the Partners tab and click Share with partner.
7. Select Heatseeker, turn on Publish and manage new videos with Show through ads only, and click Confirm.

If there is no Partners tab, the account owner has not turned on TikTok account sharing.

Share your ad account

Do this if you want your ad history used.

If you used Option A:

1. Email your ad account ID to hello@heatseeker.ai. We will request Analyst access.
2. In TikTok Ads Manager, go to Notifications, then Business Center, and accept the request.

If you used Option B:

1. Go to Partners, select Heatseeker, and open the You've shared tab.
2. Choose ad accounts and click Share assets.
3. Select the ad account, choose Analyst, and click Assign.

That's it. Tell us when the sharing is done and we will confirm the connection from our side.

Connect your own account

For self-serve media, where you run the media through your own account. No partner setup is needed.

1. Log in to Heatseeker.
2. Go to Settings, then Integrations.
3. Click + Add TikTok.
4. Sign in to TikTok and tick every permission checkbox. If one is left unticked, experiments will fail later even though the connection looks fine.
5. Choose your ad accounts and the TikTok account your ads post from, then click Save changes.

Sign in with a TikTok for Business login that can reach the ad account. Anything that login cannot reach will not appear in Heatseeker. If you are starting from scratch, see How to set up a TikTok Ads Manager account. The sign-in opens in a pop-up, so allow pop-ups for the Heatseeker app. If you close the window before confirming, nothing is saved. Click + Add TikTok to start again.

If your TikTok account is missing from the list, add it to the ad account first: How to set up Identity or, from Business Center, How to link a TikTok account to ad accounts, then reload the Integrations page. An identity marked Cannot publish video is not allowed to post ads. Pick a different one, or update its permissions in TikTok. If an ad account is marked Needs attention, it is under review or suspended on TikTok's side. Check its status on the account setup page in TikTok Ads Manager, and see Account approval FAQs and How to troubleshoot a suspended ad account. TikTok experiments run as video ads, so have a video ready before your first launch.

You're set. Experiments now run through your own TikTok ad account.