Finding the Heat
Marketing's sharpest minds on the hardest question in the job: what customers really want.
Hosted by Kate O'Keeffe, CEO of Heatseeker.
The best marketers are obsessed with one thing: knowing what their customers actually do.
Not what they say in a survey. Not what a model predicts. Kate O'Keeffe, CEO of Heatseeker, sits down with the marketing leaders who still go and find out for themselves, and asks how they'll keep doing it now that AI will answer any question you ask it.
Every episode is a conversation with someone running marketing at real scale about how they actually know their customers. The research they trust and the research they don't. The moment the data and the human story stopped matching. And what they do when a model hands them a confident answer nobody has checked.
From the conversations
“Do all the intelligent work. And then every few months, put yourself behind a mirror and listen to real customers.”
Patrick Stal · Episode 02 · 25:22“You're bringing this ability to de-risk amazing creativity, to de-risk innovation in a space that's been needing that for hundreds of years.”
Lex Bradshaw-Zanger · Episode 01 · 07:02- 14:43
“We go to that smart researcher and we say, please tell us what we think we know, and then let's go validate that in research.”
Patrick StalEpisode 02 - 09:45
“How do I bring the consumer off the PowerPoint slide, out of their bathroom, out of their living room, right to somebody's desk? That's what we need.”
Lex Bradshaw-ZangerEpisode 01 - 20:49
“Marketing's all about behavior change. We're trying to get a person from not buying something to buying something, from leaving to being loyal.”
Patrick StalEpisode 02 - 20:30
“AI has to be a tool to make you do your job better, rather than a replacement for a craft you never had.”
Lex Bradshaw-ZangerEpisode 01 - 36:24
“Anybody can create an average good outcome with AI in minutes. If you want amazing outcomes, you actually need to know what you're doing.”
Patrick StalEpisode 02 - 30:02
“Marketing hasn't changed, but marketers must.”
Lex Bradshaw-ZangerEpisode 01
Episodes
Episode 02 · 46 min · Sep 13, 2026Why you can't trust what AI tells you about your customers.
Patrick Stal · CMO & SVP Marketing International, HelloFresh GroupMost companies are about to let AI answer thousands of questions about their customers with no way of knowing when it's wrong.
Episode 01 · 30 min · Jun 24, 2026Why the consumer never comes alive in a PowerPoint.
Lex Bradshaw-Zanger · Chief Marketing & Digital Officer, L'Oréal SAPMENAA CMO responsible for 39 brands across 40% of the world's population still walks into strangers' bathrooms to watch how they use a product. There's a reason for that.
Every guest describes the same gap.
What customers say and what they do. See it on your own question in a 30-minute demo.
Book a 30-minute demo →