Research
Original studies from Heatseeker on how well AI predicts real customer behavior, tested against live market experiments.
Can AI predict what customers will do? ChatGPT, Claude and Gemini vs 11 live-market experiments
In a Heatseeker study of 11 live-market ad experiments, ChatGPT, Claude and Gemini picked the winning customer need 4, 3 and 1 times out of 11 — 8 of 33 predictions.
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