Pricing
Plans for your next growth decision.
Start with live experiments for one consequential decision, or make Audience Behavior Prediction part of how your team explores audiences, propositions and growth opportunities. Unlimited seats on every annual plan.
Project
One-off
US$29,000
3 months
Put high-stakes decisions in front of real buyers and get answers in days.
- 50 experiment credits
- Live in-market experiments
- Media cost included
- One workspace for the whole team, 3 months
Base
US$55,000
per year
Evidence behind every decision, from live experiments and synthetic panels.
- 100 annual credits
- Live experiments on Instagram, TikTok, Facebook and LinkedIn (B2B)
- Live personas and synthetic panels · 3-5 segments
- Your research and data, connected from Drive
- Unlimited seats
Pro
Most popular
US$105,000
per year
Always-on validation and proactive market intelligence, inside your team's AI tools.
- Everything in Base
- 200 annual credits
- 5-10 persona segments
- Weekly market scans keep the picture current
- Heatseeker inside Claude and ChatGPT
- Frontier models
- SSO
Enterprise
From
US$185,000
per year
For enterprises that want the customer view behind every action and decision.
- Everything in Pro
- 350+ annual credits
- 10+ persona segments
- Large-scale simulations · 1,000-10,000 personas
- Twice-weekly market scans
- Microsoft Copilot, and enterprise MCP for your own AI systems
- Unlimited workspaces
- Data residency (US, Europe, or Australia)
Every annual plan
Your customer on demand, and proof from real buyers.
Live personas
A live conversation with an AI version of your customer, built from your own data. Ask anything, get an answer in seconds.
Synthetic panels
One question to hundreds of personas at once. A quantified read in minutes, before a dollar of media is spent.
Live experiments
Real buyers on Instagram, TikTok, Facebook and LinkedIn, branded or under a lookalike brand. Media included.
Designed with you, run your way
Heatseeker AI guides the audience and experiment design on every plan. Or hand the whole run to us, fully managed.
The decision, with its evidence
Variants ranked and significance tested, every number traceable to the experiment behind it.
The whole company, one standard
Unlimited seats. SOC 2 Type II, encrypted at rest and in transit, never used to train anyone else's model.
Base, Pro and Enterprise. Project is live experiments only, for 3 months. Media is included on every plan.
Compare
What changes between plans.
| Feature | Project | Base | Pro | Enterprise |
|---|---|---|---|---|
| CreditsWhat every experiment and panel draws from. | 50 | 100 | 200 | 350+ |
| WorkspacesSeparate spaces for brands, markets or teams. | 1 | 1 | 2 | Unlimited |
| SeatsWho can log in and ask. | Team | Unlimited | Unlimited | Unlimited |
| Live experimentsBehavioral signal from real buyers on Instagram, TikTok, Facebook and LinkedIn. | Included | Included | Included | Included |
| Live personasA live conversation with your customer, built from your data. | Not included | Included | Included | Included |
| Synthetic panelsOne question to hundreds of personas at once. | Not included | 3 to 5 segments | 5 to 10 segments | 10+ segments |
| Large-scale simulationsWhole-market runs across thousands of personas. | Not included | Not included | Not included | 1,000 to 10,000 personas |
| Data HubHow your first-party data gets in. | Manual upload | Drive sync | Drive sync | Custom API integrations |
| Market scansHeatseeker watches your market and reports what changed. | Not included | Not included | Weekly | Twice-weekly |
| Heatseeker in your AI toolsAsk Heatseeker from inside the assistant your team already uses. | Not included | Not included | Claude, ChatGPT | Claude, ChatGPT, Microsoft Copilot + enterprise MCP |
| Frontier modelsThe newest models behind every persona and panel. | Not included | Not included | Included | Included |
| SSOSingle sign-on through your identity provider. | Not included | Not included | Included | Included |
| Data residencyWhere your data is stored. | Not included | Not included | Not included | US, Europe or Australia |
How pricing works
10 credits
what ten credits buy
Everything is priced in credits. One credit is one experiment variant live in market, or one market simulation with 500 personas.
- Two live experiments, 5 variants each. 1 credit per variant.
- One fully managed experiment, 5 variants. 5 for the service, 1 per variant.
- Two 3-variant experiments under a lookalike brand. 3 for the variants, 2 for the lookalike brand, each.
- Ten market simulations with 500 personas. 1 credit per simulation.
Bundled for the year. Every plan includes its credits up front. Top up at any time; your account team flags it before a decision has to wait.
Guided on every plan, managed when you want. Heatseeker AI guides audience and experiment design on every plan. Hand the whole run to us, or connect your own Meta, LinkedIn or TikTok accounts and run it there.
Questions
What finance will ask.
Do you publish exact pricing?
Base and Pro are priced as shown. Enterprise starts at US$185,000 and is scoped to your data, segments and cadence; a 30-minute call gets you an exact number.
Do experiments have to run through Heatseeker's accounts?
No. Every plan includes AI guidance on audience and experiment design; a fully managed experiment, where Heatseeker runs the whole thing through its own accounts, adds 5 credits on top of the variants. You can also run the media through your own Meta, LinkedIn or TikTok accounts, or mix the two.
What happens if we use all our credits?
Credits top up at any time within your plan, and your account team will flag when you are getting close so a decision never has to wait.
How do you handle security and data residency?
Heatseeker is SOC 2 Type II audited; data is encrypted in storage and in transit and never used to train anyone else's models. Enterprise plans can keep data in the United States, Europe or Australia. Full detail is on the security page.
Can a project roll into an annual plan?
Yes. A project proves the model on live decisions; most teams then move to Pro, so the customer context compounds and Heatseeker is available inside the AI tools they already use.
Not sure which plan fits?
Half an hour with our team is faster than a pricing page. Bring the decision you're weighing: a launch, a positioning call, a market you're trying to crack. We'll tell you which plan covers it.
30 minutes, on Google Meet. No deck.