Test your next move. Live or simulated.

The only platform that runs fast market tests with real buyers and synthetic ones trained on them. For leaders who need answers they can trust, before they launch.

Rapid experimentation across the entire growth lifecycle

Experiment

Buying drivers test

Find out which factors influence buying decisions most, and focus on what truly drives conversion.

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A webpage section titled "Value Proposition Lab" featuring six variant options to choose from, each with a brief description. A "Select for Experiment" button is below each option.
A webpage section titled "Value Proposition Lab" featuring six variant options to choose from, each with a brief description. A "Select for Experiment" button is below each option.
Experiment

Value proposition test

Discover which value proposition resonates most — and position your product around what your audience cares about.

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A webpage section titled "Value Proposition Lab" featuring six variant options to choose from, each with a brief description. A "Select for Experiment" button is below each option.
A webpage section titled "Value Proposition Lab" featuring six variant options to choose from, each with a brief description. A "Select for Experiment" button is below each option.
Experiment

Strategic concept test

Explore bold ideas fast — and move forward with the ones that show real potential.

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A webpage section titled "Value Proposition Lab" featuring six variant options to choose from, each with a brief description. A "Select for Experiment" button is below each option.
A webpage section titled "Value Proposition Lab" featuring six variant options to choose from, each with a brief description. A "Select for Experiment" button is below each option.
Experiment

Feature test

See which features drive real interest and demand — so you can prioritize what delivers impact.

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A webpage section titled "Value Proposition Lab" featuring six variant options to choose from, each with a brief description. A "Select for Experiment" button is below each option.
A webpage section titled "Value Proposition Lab" featuring six variant options to choose from, each with a brief description. A "Select for Experiment" button is below each option.

Get actionable insights to back hard decisions

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