Connect LinkedIn to Heatseeker

Heatseeker runs live experiments as real ads on your LinkedIn page. To do that, it needs access to the page and to an ad account. On every annual plan (Base, Pro, and Enterprise) you choose how the media runs:

• Managed experiments: Heatseeker's team runs the media. You add Heatseeker as a partner in LinkedIn Business Manager and share your pages and ad accounts. Follow Share access with Heatseeker.
• Self-serve media: you run the media through your own LinkedIn ad account. You connect it from inside Heatseeker. Follow Connect your own account.

You can use both, and switch between them later.

If you only want Heatseeker AI to read campaign performance, and not run ads, see Enable LinkedIn ad performance data instead.

Before you start

Pick a Workspace Admin for Heatseeker. This is someone from your company who already has admin access to your LinkedIn Business Manager. They will:

• Set up and manage the LinkedIn integration
• Decide which pages and ad accounts are shared with Heatseeker
• Invite and manage members of your Heatseeker workspace

Send the Workspace Admin's email address to the Heatseeker team so we can invite them to the workspace.

Everything below happens in LinkedIn Business Manager and needs the Admin role there. If you do not have it, ask a colleague who does. LinkedIn's guide: Business Manager roles and permissions. If your company has no Business Manager yet, start with Create a Business Manager account.

Share access with Heatseeker

For managed experiments, where Heatseeker runs the media.

Step 1: Add Heatseeker as a partner

1. Open LinkedIn Business Manager.
2. Click Partners in the left menu.
3. Click Add Partner in the upper right.
4. Enter Heatseeker's Business Manager ID 7234063642365714433.
5. Click Add Partner.

Heatseeker now appears in your Partners list. LinkedIn's guide: Add partners to Business Manager.

Step 2: Share your pages

Do this for every brand you want to run experiments under.

1. In Partners, click Heatseeker.
2. Click Share Pages and select the pages to share.
3. Click Assign Roles and turn on:
   • Content Admin
   • Sponsored Content Poster
   • Lead Gen Forms Manager, only if you run lead gen ads
4. Click Share.

Make sure your Workspace Admin holds the same roles on those pages. LinkedIn's guides: Share LinkedIn Pages with partners in Business Manager and, for what each role allows, Permissions for LinkedIn Pages in Business Manager.

Step 3: Share your ad accounts

1. In Partners, click Heatseeker.
2. Click Share Ad Accounts and select the ad accounts to share.
3. Click Assign Roles and choose Campaign Manager (recommended) or Account Manager.
4. Click Share.

Your Workspace Admin must also be added directly to each shared ad account as Campaign Manager or Account Manager. LinkedIn's guides: Share ad accounts with partners in Business Manager, Add people to ad accounts in Business Manager and, for what each role allows, User roles and permissions in Campaign Manager.

That's it. Tell us when the sharing is done and we will confirm the connection from our side.

Connect your own account

For self-serve media, where you run the media through your own account. No partner setup is needed.

1. Log in to Heatseeker.
2. Go to Settings, then Integrations.
3. Click + Add LinkedIn.
4. Follow the prompts to sign in to LinkedIn and allow the access Heatseeker asks for, then choose your page and ad account.

Sign in with a LinkedIn login that holds Campaign Manager or Account Manager on the ad account and Content Admin or Sponsored Content Poster on the page. Sponsored content is created on the page's behalf, so the page role is needed as well.

If a page or ad account is missing from the list, your login does not have the role on it. LinkedIn's guides: Add a user to an ad account in Campaign Manager, or Add people to ad accounts in Business Manager if your company uses Business Manager, and LinkedIn Page admin roles for the page roles.

You're set. Experiments now run through your own LinkedIn page and ad account.