The platform
Audience Behavior Prediction.
See where growth could come from. Before you commit to it. Discover audiences you could be overlooking, understand what drives their choices and compare the opportunities behind your next market, proposition or product decision.
Decisions that shape growth
A clearer view of the choices that matter.
For marketing leaders deciding who to serve, how to win and where to invest next.
Find your next audience.
Where could our next wave of growth come from?Explore audiences beyond your current customer base. Compare their needs and buying drivers to decide which opportunities deserve a closer look.
Give them a reason to choose you.
What would make us matter to this audience?Explore the customer needs behind positioning, propositions and offers. Understand how the reasons to buy differ between audiences before choosing your direction.
Back the right growth decision.
Where should we commit our attention and budget?Compare product concepts, market opportunities and strategic directions. Make the assumptions visible and identify where live evidence would change the decision.
The confidence to choose
“Heatseeker gives me confidence, clarity, and conviction. It lets us explore ideas before our customers even see them.”
Customer understanding you can return to
One decision today. A stronger foundation for the next.
Explore with a synthetic customer panel.
An on-demand, reusable panel brings your customer context and experimental evidence into the questions your team needs to answer. Explore competing needs, compare possible directions and question the assumptions behind your strategy.
The panel models audience responses. It is not a fresh human interview or a guarantee of what every customer will do.
Ground the decision in what people do.
Live experiments train and check the panel by comparing customer needs and reasons to buy with real audiences. They help answer important gaps and test assumptions where new evidence matters.
Evidence can build across jobs to be done, buying drivers, value propositions, features, benefits, offers and pricing. Reviewed findings inform the panel, giving marketing, product and CX a shared foundation for the next decision.
When should I use Heatseeker for synthetic market research?
Consider Heatseeker when you're weighing a positioning, proposition or offer and want to see how a defined audience is likely to respond. Heatseeker gives you a reusable synthetic customer panel trained and checked through live experiments with real audiences. Use the panel to explore the options. When the decision needs fresh evidence, test the alternatives in market and compare the modeled response with what people actually do.
The evidence behind the decision
Know what was predicted. Know what was observed.
A defined audience
Interpret findings within the audience and conditions studied. A result for one segment does not automatically apply to another.
A measured response
Depending on the experiment, the outcome can be a click, completed signup, buy-now response or purchase. The conclusion follows the event actually measured.
A decision in context
Consider the size of the difference and the uncertainty around it. Not every panel answer needs a new experiment; focus new evidence on the choices where it matters most.
Explore the platform
See what working with your audience looks like.
Explore an interactive product walkthrough, then bring your own growth question to a conversation with our team.
Starting it loads Storylane, which stores an ID in your browser and records how the demo is used.
Go deeper when the decision needs it
From a strategic question to a focused experiment.
Explore the tests available to investigate customer needs, compare propositions and build evidence for your next decision.
- Discovery
Segment Test
Which segment should we focus on?
Find the segment most likely to buy, and build strategy and budget around it.
- Positioning
Value Proposition Test
Which value proposition wins in the market?
The promise buyers respond to, so positioning and product are built on it.
- Validation
Concept Test
Which idea deserves the budget?
Commit to the direction real buyers back, with evidence instead of a champion.
- Discovery
Jobs-to-be-Done Test
What are they really hiring you to do?
Learn the job the market wants done, so product and positioning point at one need.
- Positioning
Benefit Test
Which outcome do they actually buy?
Lead every story about the product with the benefit customers value most.
- Validation
Product Demand Test
Which product do they want most?
See which product a segment wants most, before you launch, stock or build.
- Discovery
Pain-Point Test
Which problem will they pay to have fixed?
Position against the problem buyers feel most, the one that creates demand.
- Validation
Feature Test
Which capability tips the decision?
Order the roadmap by what the market pulls, not by request volume.
- Discovery
Buying Driver Test
What closes the sale?
Price, proof, speed or trust: learn which one carries the decision.
- Optimization
Messaging Test
Which words land, and in which market?
Where one message travels and where the words have to change, market by market.
- Optimization
Full Creative Test
Which campaign idea should carry the spend?
Settle the big idea buyers respond to before the budget is committed.
What is your next growth decision?
A new audience. A market to enter. A proposition to back. Bring the decision, and see how Audience Behavior Prediction could help you make it.