We're a small, senior team building market research on behavior. Global brands run their biggest decisions through Heatseeker, and every customer conversation shapes what we build next.
We pair synthetic personas, grounded in a company's first-party data, with live experiments on Meta, LinkedIn and TikTok. Teams test concepts, value propositions, creatives and segments, and get proof in days, not quarters. Over MCP, the answers show up in Claude, ChatGPT and Copilot.
See the platform →Everyone here spends time with the people who use Heatseeker. We all look outside in, and what we hear decides what we build next.
We play catch, not ping pong. Work moves forward in one pair of hands, and we hold each other to what we said we'd do.
You own your area end to end, from the customer problem to the release. When a release or a critical bug needs everyone, everyone drops what they're doing.
We test and learn, in the product and in how we work. We build with coding agents and release every day.
We're changing how global brands find out what their customers will do. We aim high, and we're kind about it.
The question we leave every new starter with: what's one thing you could do today to get closer to a user?
If you know our customers' world and want to build in it, tell us what you'd do here.