When Steven joined our team last week, he brought deep experience with high-budget research and immediately put Heatseeker to the test.

Here’s what he said after just one experiment:

“The most robust research I ever ran cost over $200K, took two months, and got around 3,500 responses. Yesterday, we ran an experiment in Heatseeker that hit 3,250 impressions in 12 hours. Even if I compare it to a recent messaging house study: $30K, three months, 800 responses. With Heatseeker? I could have run five experiments. Two weeks. $10K. Ten times the insight.”

Same questions. Same methodological rigor. But instead of survey panels, we’re using real market behavior.

This is the shift: from expensive, slow, and hypothetical to fast, live, and grounded in reality. From attitudinal guesses to behavioral truth.

In B2C and brand-heavy categories, that speed and precision means your marketing, product, and revenue teams can make better decisions, faster. You can test creative, messaging, pricing, even demand curves; live, in the wild, with no middleman.

And it’s not just about speed for the sake of speed. It’s about compounding insight. When you can test five ideas instead of one, and you get feedback in hours not months, your learning curve steepens fast. You make decisions with more confidence, more context, and a lot less waste.

That’s the future of insight work. And at Heatseeker, we’re building it with the best teams in the game.

We’re just getting started.