By
Kate O'Keeffe
•
2
min read
A fantastic benefit of your Heatseeker experiments is all the leads that come through. These are still real ads after all! (Yet another benefit of market tests instead of recruited users!)
For instance, Heatseeker Thena Johnstone generated 17 early leads for her end-of-life asset management startup Arc Of Life, in addition to great data about her audience.
So what do you do with these leads once they come in?
It depends on what the purpose of the experiment was.
If the experiment is aligned to what you are currently offering live in market, you can just feed those leads straight out of your lead generation forms and into your sales and nurture funnel.
The tests where this is most likely to be the case are:
If your experiment is market testing a product or feature that’s not yet available, you’ll need a plan.
The tests where this is most likely to be the case are:
Here are some ideas for how to get the best value out of the leads that have responded to these ads:
Finally, don’t stress. Sometimes, Heatseeker users feel really uncomfortable about creating a perception in the market that they are not keeping their promises. But bear in mind:
So enjoy your double dopamine hit from your Heatseeker experiments in the form of market insights and data backed growth decisions AND leads that you can market to!
Happy Heatseeking!