AI Customer Insights 

The Customer Insights Engine

Transform go-to-market decisions from gut instinct to predictive proof with live market experiments and AI-powered customer insights.

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Solving The Go-to-Market Guessing Game

CMOs face high-stakes decisions daily. The cost of being wrong?
Millions in wasted spend and missed opportunities.

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New Product
“Will the market actually buy what we’ve spent 18 months building?”
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Go-to-Market
 “Which core message should lead our nine-figure launch?”
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Market Expansion
 “Should we invest $50M in a new region or double down at home?”
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Pricing & Packaging
“Are we leaving money on the table or risking deal flow with this model?”

From Guesswork to Certainty

Three steps to transform your go-to-market strategy
with predictive proof.

Step 01

Live Market Experiments


Run live ad tests to explore and validate segments, value props, offers, and campaigns. No surveys, no panels—just real buyers making real decisions.

Why it matters:
10-30X faster than traditional research

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Step 02

First-Party Data Activation

Connect transaction data, performance marketing, qualitative research, and customer calls. Create a complete picture of who your customers really are.

Why it matters:
Predict what customers will do with 90+ accuracy.

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Step 03

Synthetic Insights & Personas

Talk to AI personas trained on real buyer behavior. Get instant answers about offers, loyalty programs, messaging, and products, all backed by proof.

Why it matters:
Test ideas instantly. No per seat pricing for your team.

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Who Uses Heatseeker Across the Organization

CMOs & Marketing Leaders

Validate messaging, creative, and major bets before you spend.

Insights & Research Teams

Get fast behavioral reads and predictive personas that stay current.

Brand & Creative Teams

Test hooks, headlines, and claims before briefs go to agencies.

Product & Innovation Teams

Pressure-test early
concepts and features with real behavior.

Before Heatseeker vs After Heatseeker: How Decisions Change

Before Heatseeker

Survey & panel opinions

Weeks of research

Scattered data

Risky launches 

Static personas

After
Heatseeker

Behavioral proof

Answers in minutes

One customer view

Validated first

Always updated

What Leaders Are Saying

Heatseeker gives me confidence, clarity, and conviction. It lets us explore ideas before our customers even see them.
Steve Brennen, CMO, Wamo Bank
Heatseeker’s success reinforces the key role Australia plays as a hub for digital innovation and beauty tech on the world stage and demonstrates how home-grown ideas can inspire and shape the future of beauty experiences globally.
Georgia Hack, Chief Digital and Marketing Officer, L’Oréal Groupe Australia & New Zealand
Sudeep Gohil, Partner, KPMG
“Every brand wants to be customer-centric. This is a world-first that confidently brings that ambition to life. You can now hold a real conversation with an AI avatar that thinks, talks and reacts like a customer, trained solely on verified behavioural data.”

Stop guessing. Start Heatseeking.
Decisions are better with proof.

Book a Demo