We’ve long faced a fundamental challenge: creating enough high-quality content to engage audiences across an ever-expanding array of channels. But in 2025, we face a new and unexpected paradox.

Reach.ly, an e-commerce analytics startup founded in 2011, serves as a cautionary tale of how even well-intentioned market research can fail to prevent business collapse when executed inadequately.

Most companies rely on conducting focus groups or marketing surveys. There’s another method companies should try: “heat-testing”.

Partnerships between high-speed motorsport and high-end fashion are bringing glamour – and a new wave of style-savvy fans – to the grand prix.

Heatseeker Achieves SOC 2 Type 1 Compliance: What It Means for You.

The rise of digital experimentation tools has revolutionized marketing, but the vast number of tools available has led to confusion about their specific roles

Consumer attention is fragmented and market dynamics shift rapidly, heat testing offers a solution.

CPC provides a useful snapshot of campaign costs, it doesn’t tell the whole story

Simply spending more on ads doesn’t guarantee success.

Captivating millions is about meticulously testing images and visuals to maximize engagement

How Multivariate Testing in Multilingual Market Unlocks Global Reach

Every product manager wants to build winning products but bridging the gap between team ideas and market needs is tough. Prioritization frameworks can help.

Heatseeker now offers market experiments on Meta, boosting your testing capabilities. Extend your reach from 900 million professionals to 3 billion consumers.

Former Atlassian Head of Product Rutger Coolen joins Heatseeker as Chief Product Officer, bringing expertise to lead product innovation and drive growth.

Using the agile methodology to develop your product? These are some of the most popular AI tools that teams are using for each stage of the product lifecycle.

Learn to identify customer needs for your Jobs To Be Done exercises with live market tests. Gain insights to refine your product and meet market demands.

Struggling with your first growth experiment? Start with Benefits, then Value Proposition, and Features tests. Learn the order & unlock customer desires!