A prominent Big 4 consulting firm partnered with Heatseeker to help three of its portfolio companies validate and refine their value propositions. With each company needing to ensure their product-market fit, the goal was to identify the most compelling offers and customer segments without significant upfront investment in product development. Heatseeker’s rapid market testing platform was the ideal solution.
The Challenge
The consulting firm’s portfolio companies were at different stages of development, but all shared the need to test and optimize their value propositions to fuel growth. Each company faced uncertainty around which product benefits and customer segments would resonate most in the market. Traditional research methods would have been costly and time-consuming, so they turned to Heatseeker to run a series of quick, targeted experiments.
The Solution
Over the course of 30 days, the portfolio companies ran five experiments on Heatseeker’s platform. These experiments tested current and new value propositions, product benefits, and potential customer segments. Each company crafted multiple variants of their offers, which were simultaneously tested on LinkedIn and Meta.
The teams spent between $1,100 and $1,500 on each experiment, focusing on data-driven decision-making to avoid costly product missteps.
Results
The experiments delivered clear and actionable insights:
- Company A identified a winning value proposition with a statistically significant Buyer Intent Rate, which will be used in their go-to-market strategy. A secondary test revealed that their new product feature resonated with a niche audience, helping them refine future messaging.
- Company B uncovered the top-performing product benefit in just nine days. This winning variant demonstrated a strong Buyer Intent, significantly exceeding industry benchmarks. The experiment helped them prioritize feature development and improve market positioning.
- Company C ran multiple tests to compare various customer segments. The results showed a higher-than-expected engagement rate across all segments, prompting the company to expand their marketing efforts to new audiences.
All three companies were able to use Heatseeker’s quant-based data to guide strategic decisions, presenting the findings to their executive teams to inform product development and marketing efforts.
Impact
Growth testing is a culture, not just a process. Heatseeker helped us foster that mindset across our portfolio. The insights we gained were invaluable, and the execs are excited about the clarity this brings to our go-to-market strategy.
By leveraging Heatseeker’s all-in-one market research and experimentation platform, the Big 4 consulting firm’s portfolio companies gained crucial insights in a fraction of the time and cost of traditional methods. Two of the three companies have now adopted continuous experimentation as part of their decision-making culture, with plans to run more experiments as they scale.
Conclusion
Heatseeker enabled the portfolio companies of this Big 4 consulting firm to quickly and efficiently test new value propositions and product benefits, empowering them to make data-driven decisions that are shaping their future growth. This partnership showcases how advanced market experimentation can drive both clarity and confidence in product development strategies.