The decisions the world's most demanding brands trusted to evidence.
From category bets worth tens of millions to the exact words that land in a new market, here's what changed when teams decided with Heatseeker.
Tested in market in Australia, for brands Australians buy from every day. L'Oréal Groupe ANZ and Boost Mobile.
DoorDash · Performance marketing
Sharpening $1.4B+ of Meta spend with a closed-loop calibration.
DoorDash started with performance marketing to de-risk big launches. They now run a dedicated Heatseeker workspace across four teams, ingesting first-party data daily to power segmentation, partnerships and always-on experimentation, calibrating creative against real in-market lift.
$1.4B+
media spend calibrated
4 teams
running on the platform
“We had eight different creatives. We only ended up running two in paid social, and they were the highest-performing traffic campaigns we'd ever done. We eliminated the duds via Heatseeker in a few days, which would have taken a month.”
Madison Westall · Head of ANZ Brand, DoorDash
What leaders are saying
“Our Australian team were sure they knew the market. So we put it in front of 40,000 real Australians, and saw a 44% uplift. That ended the debate instantly.”
Patrick Stal
CMO, HelloFresh
“Heatseeker gives me confidence, clarity, and conviction. It lets us explore ideas before our customers even see them.”
Steve Brennen
CMO, Wamo Bank
“Every brand wants to be customer-centric. This is a world-first that confidently brings that ambition to life.”
Georgia Hack
Chief Digital & Marketing Officer, L'Oréal Groupe ANZ
Up to 95%
correlation to real behavior
40,000
real buyers in a single test
5 days
from question to in-market proof
3.8×
return on ad spend, validated
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