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In a category moving at breakneck speed, a meal-delivery giant operating across 18 markets needed proof — not opinions — of what messages would drive engagement.
Facing vast regional differences, price, culture, and habits varied wildly. Traditional research couldn’t keep up, turning every campaign into an expensive guess.
The Challenge
When you’re operating in 18 markets at once, “what works” stops being obvious. For this global meal-delivery leader, the challenge wasn’t launching campaigns — it was knowing which ones would land.
Price, culture, and eating habits shifted dramatically from Europe to Australia, and traditional research couldn’t keep up. Insights arrived too late, too shallow, or too expensive to trust. What they needed wasn’t more opinion, but fast, behavioral proof of what actually moves customers to act.
The Solution
Using Heatseeker, the global marketing team launched a series of rapid experiments focused on things like benefits, buying drivers, incentives, messaging, and value propositions.
Since the start of the partnership in June, this brand has achieved:
In just three days, they:
- 10+ live experiments
- 92% predictive accuracy
- 41k+ reach per test
- 395-1k engagements per test
Each test isolated a single variable — “home-delivery convenience,” “lifestyle perks,” or “discount-driven offers” — and revealed how different messages performed by region and audience.
Results
What once required six weeks of testing and approval cycles was now completed in days, giving marketers immediate clarity on what to launch and where.
- Regional Strategy - Revealed where to scale global themes vs. localize.
- Creative Refresh - Found which messages and visuals truly drove response.
- Spend Allocation - Shifted budget to proven winners, cutting waste.
- Speed to Clarity - Turned six-week tests into three-day sprints.
Impact
By validating creative and messaging before launch, the marketing team reduced uncertainty, accelerated global campaign cycles, and optimized media investment.
Behavioral testing through Heatseeker now serves as a critical layer of evidence in how this global meal brand decides, acts, and grows — ensuring every campaign is built on proof, not assumption.
