How One of Australia's Largest Health Insurers Shaped Its Strategic Roadmap with Heatseeker

How a Leading Delivery Platform Rebuilt Its Partnership Strategy in 72 Hours

  • Play with unique, data-backed, and competitor-researched value props to reach your desired version.
  • Use language capabilities of the platform to find the precise words to describe your product according to what your market wants and how your market thinks.
A value proposition lab with six variants and a header on the bottom right saying 'Craft a convincing value proposition'

A global delivery brand was preparing to drop millions on a new campaign—but first, they needed clarity. Of eight major partnerships on the table, which would actually drive subscriptions? Using Heatseeker’s rapid-experimentation platform, the team shifted from opinions and debates to behavioral proof in just three days.

The objective: identify which partnership (and regional messages) would move the needle on subscriptions.

The Challenge

This leading delivery platform faced a classic problem: big decisions, limited behavioral insight, and no time for traditional research.

With millions in media spend on the line, the team needed to quickly identify which partnerships—and which regional messages—would actually move the needle on subscriptions.

The Solution

Heatseeker enabled a fast and focused series of in-market experiments. Each test isolated a single variable, such as convenience, perks, or discounts, allowing the team to see what real buyers actually did, not what they said they might do.

All experiments ran live across multiple regions, with verified behavioral data feeding in within hours.

Results

Guesswork gave way to clarity.

In 72 hours, the team had:

  • 1M+ verified interactions

  • 250+ behavioral conversations

  • 12K+ actionable insights

  • 95.7% response accuracy

They saw which messages resonated, which fell flat, and which segments responded best—turning months of planning into days of confident action.

Impact

By using Heatseeker, this delivery brand changed how it makes decisions—faster, smarter, and grounded in evidence.

“The fact that we could be up and running in 24 hours was the most attractive thing about working with Heatseeker.” — Head of Growth, Leading Delivery Platform

Today, every partnership, campaign, and budget conversation starts with statistically validated behavioral proof. The team moves faster, reduces risk, and invests in what actually works.

Heatseeker helped them act with confidence and win.