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KPMG needed a faster, more reliable way to validate new market concepts before committing to full-scale development. Facing high-stakes decisions for clients across consumer tech and IoT, the firm partnered with Heatseeker to replace traditional, opinion-based research with real behavioral validation.
The objective: identify which smart-home value propositions truly resonated with customers.
The Challenge
KPMG advises the world’s most ambitious brands on everything from new product launches to billion-dollar market bets. But traditional research was slowing them down.
Surveys and focus groups captured stated intent, not real behavior. Insights arrived too late to steer strategy. And internal teams were left guessing which ideas would actually land in the market.
To build truly customer-led growth strategies, KPMG needed faster, more trustworthy evidence of how people actually behave—not just how they claim to.
The Solution
KPMG partnered with Heatseeker to run a 72-hour sprint of real-time, in-market experiments—capturing behavioral proof at scale.
The team tested smart-home concepts with Sydney homeowners, isolating different messages (Energy Savings, Convenience, Security & Control) and comparing what people said versus what they did when faced with real choices.
In just three days, they:
- Ran 25 live experiments, reaching 250,000+ people
- Captured 12,000+ behavioral insights
- Identified the top-performing value props across segments
- Uncovered neighborhood-level differences that reshaped targeting
For KPMG’s clients in IoT and consumer tech, this was decision-making fuel.
Results
The work was showcased at KPMG Futuresphere during SXSW Sydney as a signal of what’s next: replacing legacy research with a living feedback loop. That meant real data, real fast, in the hands of decision-makers, driving metrics like these:
- 30–40% reduction in wasted media spend
- Up to 40% lift in conversion in follow-up campaigns
- 72-hour validation cycles replacing 6-week timelines
- Real-time dashboards showing how customers actually respond
Impact
“It’s not just faster—it’s more honest.”— Ben Massey, Partner, KPMG Australia
The collaboration gave KPMG a new edge: behavioral evidence, on demand.
By embedding Heatseeker into their advisory model, KPMG now delivers faster, sharper answers to go-to-market questions grounded in real-world behavior.
With Heatseeker, KPMG made customer obsession measurable.
