A market research method that uses AI and live in-market experiments to gather real evidence of customer behavior and purchase decisions — without recruiting survey panels.
CMOs run on defensible confidence. How Heatseeker turns fast, rigorous experiments into board-ready evidence you can defend to the CFO.
Validate creative before spend and turn results into VP-ready reports. How Heatseeker serves the performance marketer.
Build conviction, understand why an idea wins, and walk out with something worth sharing. How Heatseeker serves the brand marketer.
Inline sourcing, behavioral data, IP ownership, and speed that makes rigorous research survivable. How Heatseeker serves the insights lead.
Everything worth knowing before you put surveys behind you — no jargon, no hedging.
Evidence of what customers actually do — verified clicks, purchases and choices observed in live markets — rather than what they say they'll do in a survey or focus group.
Surveys predict real purchase behavior only 20–30% of the time. Heatseeker calibrates its predictions to up to 95% correlation with verified behavior.
An AI model of a customer segment trained on verified behavioral data and your own first-party data — not scraped web text. You can question it directly and get an answer in minutes.
A/B testing optimises one asset for one metric. Heatseeking reveals the deeper drivers behind a decision — jobs to be done, pain points, pricing, language-market fit — and feeds them into a private model of your market.
Synthetic experiments return a behavior-backed read in minutes. Live in-market experiments return statistically significant proof in days, not weeks or months.
No. Your synthetic audience is trained only on your tests, your first-party data and your behavioral signals. No one else gets access to it.
The thinking, experiments and results behind behavior-first marketing — written for operators, not algorithms. Straight to your inbox, no fluff.
See behavioral ground truth on your own question in a 15-minute demo.
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