heatseekverb
A market research method that uses AI and live in-market experiments to gather real evidence of customer behavior and purchase decisions, without recruiting survey panels.
“Do all the intelligent work. And then every few months, put yourself behind a mirror and listen to real customers.”
Patrick StalCMO & SVP Marketing International, HelloFresh GroupFifteen pieces on deciding with evidence.
- Guides
What people say. What people do. The gap that eats launches.
Customers tell you one thing and do another. Stated intent predicts real buying only 20 to 30% of the time. Here's the say-do gap, which research tools inherit it, and how to actually close it.
Aug 11, 20266 min - Guides
Synthetic personas will tell you anything. Here's how to know when they're right.
Synthetic personas answer any market question in minutes, with total confidence, whether or not they're right. Here's what separates a real one from a very articulate stranger making things up.
Aug 11, 20266 min - Guides
How do you know your AI is right? For sure?
AI will answer any market question in seconds, with total confidence, whether or not it's right. Here's what separates real AI market research from a good-looking guess.
Aug 5, 20265 min - Guides
Sometimes the fastest way to sell more is to charge more
Most teams shave price to win the yes. Sometimes the opposite is true. Here's why willingness to pay defies surveys, and how to find your real number by watching what buyers do.
Aug 4, 20266 min - Guides
Product and innovation leadership: order the roadmap by likelihood of success.
For product and innovation leaders who own the roadmap: how to turn go/no-go calls into experiments, prioritize features by real demand, and sequence what you build by likelihood of success, on buyer behavior, not the loudest voice in the room.
Mar 11, 20268 min - Guides
B2C customer segmentation that holds up in-market.
For brand and performance marketing leaders: how to build consumer segments that actually predict behavior, validated by what buyers do, not by a demographic cluster that looks tidy in a deck.
Mar 4, 20267 min - Guides
B2B market research for teams that need proof, not panels.
For brand and demand generation leaders in enterprise B2B: how to research hard-to-reach professional buyers with live experiments, reaching the exact titles that matter and reading real behavior, not a recruited panel's opinions.
Feb 25, 20268 min - Guides
SaaS conversion rate optimization starts with the message.
For growth and brand marketing leaders: the biggest SaaS conversion wins don't come from moving the button, they come from testing the positioning and offer against real buyers, before the funnel is even built.
Feb 18, 20268 min - Guides
B2C market research that predicts what shoppers actually buy.
For brand and performance marketing leaders at consumer enterprises: how to run B2C market research on real shopper behavior, so the message you scale is the one buyers already chose, not the one that tested well in a room.
Feb 11, 20268 min - Guides
Business validation: prove the demand before you defend the budget.
A field guide for enterprise brand and performance marketing leaders who have to stand behind a number, how to validate a business case against real buyer behavior, not a survey or a room of opinions.
Feb 4, 20267 min
What others have written about us.
- Startup DailyL'Oréal reopens its beauty tech startup program after Heatseeker's win.May 19, 2026
- SmartCompanyThe Australian startup that just won L'Oréal's beauty tech crown.Nov 11, 2025
- B&THeatseeker and KPMG deploy synthetic personas that show how audiences respond.Oct 21, 2025
- Mi3“Nobody should be doing surveys, let alone synthesising surveys” The co-founders on up to 95% predictive confidence.Oct 20, 2025
- a16zFaster, smarter, cheaper: AI is reinventing market research.Jun 3, 2025
- Capital BriefResearch disruptor Heatseeker AI raises $2.4m for growth.May 30, 2025
- SiliconANGLEHeatseeker AI raises $1.5M to measure real demand instead of stated intent.May 27, 2025
- Startup DailyHeatseeker is the startup you need to be a better founder and build faster.Apr 18, 2024
- Harvard Business ReviewThe hybrid start-up, by Heatseeker CEO Kate O'Keeffe.March 2023
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