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heatseekverb

A market research method that uses AI and live in-market experiments to gather real evidence of customer behavior and purchase decisions, without recruiting survey panels.

The podcast · Finding the HeatLatest · Episode 02 · 46 min

“Do all the intelligent work. And then every few months, put yourself behind a mirror and listen to real customers.”

Patrick StalCMO & SVP Marketing International, HelloFresh Group
Why you can't trust what AI tells you about your customers.
Hosted by Kate O'Keeffe, CEO of HeatseekerAll episodes →
Everything we've published

Fifteen pieces on deciding with evidence.

In the press

What others have written about us.

  1. Startup Daily
    L'Oréal reopens its beauty tech startup program after Heatseeker's win.
    May 19, 2026
  2. SmartCompany
    The Australian startup that just won L'Oréal's beauty tech crown.
    Nov 11, 2025
  3. B&T
    Heatseeker and KPMG deploy synthetic personas that show how audiences respond.
    Oct 21, 2025
  4. Mi3
    “Nobody should be doing surveys, let alone synthesising surveys” The co-founders on up to 95% predictive confidence.
    Oct 20, 2025
  5. a16z
    Faster, smarter, cheaper: AI is reinventing market research.
    Jun 3, 2025
  6. Capital Brief
    Research disruptor Heatseeker AI raises $2.4m for growth.
    May 30, 2025
  7. SiliconANGLE
    Heatseeker AI raises $1.5M to measure real demand instead of stated intent.
    May 27, 2025
  8. Startup Daily
    Heatseeker is the startup you need to be a better founder and build faster.
    Apr 18, 2024
  9. Harvard Business Review
    The hybrid start-up, by Heatseeker CEO Kate O'Keeffe.
    March 2023

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