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heatseekverb
A market research method that uses AI and live in-market experiments to gather real evidence of customer behavior and purchase decisions, without recruiting survey panels.
The podcast · Finding the HeatLatest · Episode 02 · 46 min · Sep 13, 2026
“Do all the intelligent work. And then every few months, put yourself behind a mirror and listen to real customers.”
Patrick StalCMO & SVP Marketing International, HelloFresh GroupHosted by Kate O'Keeffe, CEO of HeatseekerAll episodes →
Everything we've published
Fifteen pieces on deciding with evidence.
- Research
Concept testing: what it's actually for.
Most concept testing answers a shallow question: which variant wins? The version that's worth doing reveals what your customers actually want.
Aug 3, 20266 min - Research
Why surveys quietly compound into 0.1% confidence.
Surveys predict purchase intent at 20 to 30% accuracy. Stack five decisions on that foundation and the math falls apart fast.
Nov 21, 20255 min - Research
How real and synthetic data work together to outlearn your market.
Fast is not useful if it is wrong. Why grounding synthetic personas in live experiments beats survey-trained bots.
Nov 4, 20257 min
In the press
What others have written about us.
- Startup DailyL'Oréal reopens its beauty tech startup program after Heatseeker's win.May 19, 2026
- SmartCompanyThe Australian startup that just won L'Oréal's beauty tech crown.Nov 11, 2025
- B&THeatseeker and KPMG deploy synthetic personas that show how audiences respond.Oct 21, 2025
- Mi3“Nobody should be doing surveys, let alone synthesising surveys” The co-founders on up to 95% predictive confidence.Oct 20, 2025
- a16zFaster, smarter, cheaper: AI is reinventing market research.Jun 3, 2025
- Capital BriefResearch disruptor Heatseeker AI raises $2.4m for growth.May 30, 2025
- SiliconANGLEHeatseeker AI raises $1.5M to measure real demand instead of stated intent.May 27, 2025
- Startup DailyHeatseeker is the startup you need to be a better founder and build faster.Apr 18, 2024
- Harvard Business ReviewThe hybrid start-up, by Heatseeker CEO Kate O'Keeffe.March 2023
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