Where did February go? We've been heads down and we've got plenty to show for it. Heatseeker is about turning gut feel into data-backed proof - closing the gap between what customers say and what they actually do. Here's what's new to help you get there faster.

Meet Your New Meta Campaign Analyst

“How can I improve how ads are performing in the latest campaign?”  Yup, that’s a question you can now ask Heatseeker AI. Forget generic chatbots. Heatseeker AI is an indispensable ally, powered by every experiment that's been run in your team's Heatseeker workspace.

Once your workspace is hooked up to your Meta account, Heatseeker AI will be trained on your campaign performance data, too. The cool part? Any recommendations Heatseeker AI makes are now based not only on experiments, but also on what’s worked (or hasn’t) in past campaigns. Select ‘Review ad performance’ in Heatseeker AI to get started. To connect your campaign performance, check out this guide.

LinkedIn coming soon! Want to be among the first to use it? Book a demo.

Score creative in minutes…even a competitor’s

Weighing a few options for your next creative? Get a fast, data-backed read in minutes from your predictive audience (trained on real customer behaviour). Jump into Heatseeker AI, select 'Score creative' then upload the images (or copy). Creatives are scored on Attention, Branding, Appeal, and Conversion, based on all the data in your team's Heatseeker workspace. The scorecard is available to export as a PNG or PDF.

Competitive intelligence, built right in

Heatseeker AI now has a competitive intelligence agent that scans the internet, tracks competitor news, and generates feature comparisons automatically. Always know where you stand, without the manual legwork. On Heatseeker AI, click 'Research competitors' to get going.

See exactly what's behind every insight

We're taking sources even further. Now, as you read through a Heatseeker AI response, you'll notice inline buttons embedded directly within the text - click and a Sources panel slides open on the right, showing you exactly which experiment, campaign, or dataset fuelled that particular insight. No more hunting around the footer - the evidence is right there, in context, exactly where you need it. Full visibility, one click.

That's all for this one. As always, you're the reason we keep building - so if something's on your mind, book a demo. We'd love to hear from you.

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