When a global D2C food brand started to see churn in key markets, they didn’t default to a discount. And they didn’t panic.

They looked closer.

This was a team with a strong product, a strong funnel, and solid growth history. But something had stopped resonating. Engagement was soft. Conversions lagged. And price promotions weren’t the answer.

Instead, they ran 14 targeted experiments using Heatseeker.

They tested across regions, looking at value props, incentives, messaging angles, and brand positioning. Each experiment went live in real feeds, with real audiences, to measure what actually moved behavior and not just what people said in surveys or panels.

The big unlock?

In one high-priority region, unbranded messaging consistently outperformed their core brand creative. That single finding exposed a hidden perception gap. It wasn’t about the product. It wasn’t about the price. It was about trust in the brand story, and how it landed in that specific market.

From there, the team moved fast. They rebuilt regional campaigns using what actually worked. And they had the behavioral data to back every shift.

As the CMO put it:

“The feedback is great. The insights have already been rolled into new campaigns across each region.”

This is exactly why we built Heatseeker.

To help teams move from guessing to knowing. From slow post-mortems to fast, live tests that drive strategy.

Messaging should be a growth lever and not a liability. And when you can learn directly from the market, without waiting weeks or discounting out of desperation, your team starts to win where it matters most.

Not by guessing. By testing.