Know what your customers will actually do, before you bet the budget.
Surveys tell you what people say. Heatseeker shows you what they do. Synthetic panels answer in minutes. Live experiments with real buyers prove it in days. Every decision, from segment to creative, holds up in the room where the budget gets decided.
Your AI knows the whole internet. It's never met your customer.
It answers every question with confidence, whether or not it's right. Read: how do you know your AI is right? →
Recruited, paid panels behave nothing like real customers spending real money in your market.
CRM, loyalty, transactions, and social sit in silos. Every team sees a different version of the same person.
Your market moves in days; research takes months. The insight arrives after the decision is already made.
Predict in minutes. Prove in days.
Heatseeker pairs always-on synthetic personas with live in-market experiments, both grounded in your own first-party data. Ask anything and get an answer now; validate the bets that matter with real buyers.
Put your customer on demand
Turn your own data into an AI customer you can talk to. Ask anything and the answer comes back in seconds, or put one question to hundreds of personas at once for a quantified read in minutes, at a fraction of the cost of fieldwork.
Ask it in Claude, ChatGPT or Microsoft Copilot: Heatseeker connects over MCP, so the customer view turns up in the tools your team already uses.
Know what your market will do
Real experiments with real audiences show you what your customers actually do, not what they say. Plan, design and launch live experiments with Heatseeker AI. Proof from the market in days, not quarters.
how closely calibrated predictions track real buying behavior
how often what people say predicts what they do
Most synthetic tools score themselves against surveys. Heatseeker validates every prediction against what buyers actually did, calibrated on your own data and sharpened by every live experiment you run.
“We predicted the winning campaign at +37%, before launch. The live campaign delivered double.”
Designed with you. Run with real buyers. Decided on evidence.
Ask in plain language. Heatseeker AI guides the experiment design, runs it with real buyers, and hands you the decision with the evidence behind it.
See how it works →The AI guides the audience and the variants from your site and your data.
Real buyers on Meta, LinkedIn and TikTok, under your brand or a lookalike brand.
The winner, the evidence behind it, and your next best experiment.
Evidence everyone can believe, so the team backs the call, not the loudest voice.
- Startup DailyL'Oréal reopens its beauty tech startup program after Heatseeker's win.
- Mi3“Nobody should be doing surveys, let alone synthesising surveys” The co-founders on up to 95% predictive confidence.
- Harvard Business ReviewThe hybrid start-up, by Heatseeker CEO Kate O'Keeffe.
- a16zFaster, smarter, cheaper: AI is reinventing market research.
Start in minutes. Your first answers this week.
Bring one live decision to a 30-minute session. Leave with the experiment designed and a date for the proof.
Book a 30-minute demo →